“The Big Idea Guy” and the “5 Foot High Marketing Guy” have some great stuff for you this week! To start,why would focusing on the features of what you sell be a MISTAKE to make? Well, all that technical information just may put your customers to sleep for one! It may also surprise you to know that your customers just might not actually care about how your product works and all the bells and whistles and doodads it has. Travis and Jimmy will tell you why it makes more sense to be mysterious and sell what the customer wants-the big feel good ultimate pay off! Keep watching their next segment “Virtual Reality” as they talk about how to REALLY use the internet to build your business.

Today’s episode has something to do with a disembodied head…wearin a cowboy hat (Jimmy’s calling him “Bob” for now…). Yes, J is a little weird in the head but what he’s gotta say will all make sense, trust us. He’s gonna tell you the REALITY of blogging for business in this episode so perk up those ears. Oh dear…what did Jimmy EAT?? He is back on the can to sit for a while and wait for Travis to explain why this weeks contestant on “Keeper or Crapper” should get flushed! What makes this particular ad so crappy? Well it has somethin to do with getting a little too creative and not being functional enough to actually get a point across. Would you like to see if your brilliant ad campaign is file-able or flush-able? Send it in and T&J will spotlight it! Okay now before you go, T&J would like to leave you with another thought to get your big think on. This week it’s one of Jimmy’s favorites! The idea may inspire you! Now get out there and work that biz and Stay Classy!

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